As smartphone users become more sophisticated, they are actively seeking out
the service provider they believe offers the best overall network for their
smartphone. Providers are learning that users are quick to switch if they are
unhappy with their existing service. Customers today expect their smartphone
to deliver high-bandwidth applications along with high quality voice
services. Service providers must look to alternative for "offloading" these
bandwidth-intensive applications if they are to keep up with this high
bandwidth demands. After years of serving as a nice-to-have hospitality
solution, IEEE 802.11 is being thrust into the forefront as a solution.
The risk that providers face when using Wi-Fi for cellular offload is that
unsatisfactory user experiences with Wi-Fi now result in a loss of high
margin smartphone users. The reality is that consumers will, in ... (more)
Consumers are continuing to adopt multiple connected devices and video
content is expected to reach more than 70 percent of global traffic. This
growth and the increased reliance on wireless networks is putting stress on
existing 802.11a/b/g/n networks. As a result of this high usage, users are
likely to experience deteriorated performance, choppy videos and slower load
times. At a time when IT managers report that network users are now averaging
more than one Wi-Fi connected device per person, solutions to handle the
rapid growth of devices are at a premium.
The next generation... (more)